
Dubbed Wake Up and Smell the Bacon, this sort of mini-cradle and app turn your iPhone into an alarm clock that goes off not with a harsh buzz or one of your favorite tunes, but rather the auditory and olfactory sensations of rashers cooking on the stove. Wake Up and Smell the Bacon isn't for sale, though; you've gotta enter a contest by telling Oscar Mayer how much you love their deadly, deadly strips of swine (and, of course, fill out a survey and probably sign away your email privacy as well) in three words or less. According to the professional meat-shapers at O-M, 'limited quantities" of the product will be given away to lucky winners.
The genius of this whole thing, naturally, is that when you wake up to the sound and smell of bacon to find that there's actually no bacon immediately available, you're going to want to do something about that shit quick — and O-M is hoping it'll be their brand that benefits.